About

We challenge how
things get built.

A New Jersey and New York City construction consulting and management firm, built to bring strategy and rigor to projects others approach on autopilot.

S.Founder portrait
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Saleh · Founder & Managing Principal
Founder & Managing Principal

Saleh.

Founder / Managing Principal · 11 years in the field

Out of college, Saleh drifted naturally into construction, and quickly found a talent for the job site. He moved up the ranks fast, taking on every major position in the field. But he wanted his work to mean more than the next build.

"He kept running into the same problem: construction and strategy were treated as separate worlds."

Always one for a challenge, he joined the United Nations to understand how cities are planned and modernized through smarter capital and city-planning strategy. He then joined Gensler, one of the world's top design firms, as a Commercial Real Estate Strategist, helping clients understand and better use their real estate portfolios.

So he built Rethought to merge them, a firm where strategic thinking and hands-on construction finally work as one. That is the whole idea behind challenging how we build.

United Nations
City & capital planning
Gensler
Real estate strategy
11 Years
In construction
$1M–$50M
Project range delivered
// THE FIRM

Strategy and execution, finally as one.

We specialize in public-sector work and the renovation and repositioning of commercial properties, taking an end-to-end approach from early planning through closeout. The result is fewer surprises, more predictable budgets, and finished spaces that serve the people who use them.

01

Challenge the how

Most things get built the way they have always been built. We question that on every project to find the better path.

02

Plan before you build

The best results are won before anything is constructed. Rigor up front prevents the costs that show up later.

03

Build for tomorrow

Every decision anticipates where the market and the people using a space are heading next.

Get in touch

Build your tomorrow.

Tell us what you're building, or what you're thinking of taking on.