:root{
  --con:#D42B23; --con-l:#e8443c; --con-d:#9e1f18;
  --ink:#0e0d0b; --ink-2:#16140f; --ink-3:#1f1c16; --panel:#121009;
  --paper:#F4F1EA; --muted:#9a9388; --muted-2:#6f685d; --line-d:#2c2820; --line-l:rgba(255,255,255,.1);
  --mono:'JetBrains Mono',monospace; --disp:'Archivo Black',sans-serif; --body:'Archivo',sans-serif; --serif:'Fraunces',serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--ink)}
body{font-family:var(--body);background:var(--ink);color:var(--paper);-webkit-font-smoothing:antialiased;overflow-x:hidden}
::selection{background:var(--con);color:#fff}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.wrap{max-width:1340px;margin:0 auto;padding:0 48px}
h1,h2,h3{font-family:var(--disp);font-weight:400;line-height:1;letter-spacing:-.02em}
.serif{font-family:var(--serif);font-weight:300;font-style:italic;letter-spacing:-.01em}
.mlabel{font-family:var(--mono);font-size:.74rem;letter-spacing:.22em;text-transform:uppercase;color:var(--con-l);display:inline-flex;align-items:center;gap:14px}
.mlabel::before{content:"";width:38px;height:1px;background:var(--con-l)}

body::before{content:"";position:fixed;inset:0;z-index:9999;pointer-events:none;opacity:.04;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
#prog{position:fixed;top:0;left:0;height:2px;background:var(--con);z-index:10000;width:0}

/* NAV */
nav{position:fixed;top:0;left:0;right:0;z-index:5000;display:flex;align-items:center;justify-content:space-between;padding:24px 48px;transition:.4s}
nav.solid{background:rgba(14,13,11,.86);backdrop-filter:blur(18px);border-bottom:1px solid var(--line-d);padding:15px 48px}
.logo{font-family:var(--disp);font-size:1.18rem;line-height:.8;color:#fff}
.logo .lk{display:block}.logo .r{color:var(--con-l)}
.logo .tag{display:block;font-family:var(--mono);font-size:.45rem;letter-spacing:.36em;margin-top:5px;color:var(--con-l);text-align:right}
.navlinks{display:flex;gap:36px;align-items:center}
.navlinks a{font-family:var(--body);font-size:.82rem;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:#fff;opacity:.85;transition:.2s}
.navlinks a:hover{opacity:1;color:var(--con-l)}
.navlinks a.cta{border:1px solid rgba(255,255,255,.35);padding:11px 20px;opacity:1}
.navlinks a.cta:hover{background:var(--con);border-color:var(--con)}
.burger{display:none;flex-direction:column;gap:5px;cursor:pointer;z-index:5002}
.burger span{width:26px;height:2px;background:#fff;display:block;transition:.3s}

/* HERO — dark cinematic + structured split */
.hero{position:relative;min-height:100vh;min-height:100svh;display:grid;grid-template-columns:1.05fr .95fr;overflow:hidden}
.hero .panel{position:relative;z-index:3;display:flex;flex-direction:column;justify-content:center;padding:120px 56px 56px;border-right:1px solid var(--line-d)}
.hero .vlines{position:absolute;inset:0;z-index:1;background-image:linear-gradient(90deg,var(--line-l) 1px,transparent 1px);background-size:25% 100%;opacity:.5;pointer-events:none}
.hero .kick{margin-bottom:34px}
.hero h1{font-size:clamp(3rem,6.4vw,6.2rem);color:#fff;line-height:.9;text-transform:uppercase}
.hero h1 .out{-webkit-text-stroke:1.4px rgba(255,255,255,.9);color:transparent;display:block}
.hero h1 .serif{display:block;font-size:.62em;text-transform:none;color:var(--con-l);margin-top:.12em;-webkit-text-stroke:0}
.hero .sub{margin-top:30px;font-size:1.15rem;line-height:1.6;max-width:42ch;color:rgba(244,241,234,.82);font-weight:500}
.hero .cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:38px}
.hero .media{position:relative;overflow:hidden}
.hero .media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.85) contrast(1.08) brightness(.62);transform:scale(1.06);animation:hz 20s ease-out forwards}
@keyframes hz{to{transform:scale(1)}}
.hero .media::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,var(--ink),transparent 30%),linear-gradient(0deg,rgba(14,13,11,.6),transparent 50%)}
.hero .badge{position:absolute;z-index:4;font-family:var(--mono);font-size:.64rem;letter-spacing:.16em;text-transform:uppercase;color:#fff;background:var(--con);padding:8px 13px}
.hero .badge.tr{top:108px;right:28px}
.hero .stat-strip{position:absolute;bottom:0;right:0;z-index:4;display:flex;gap:0;border-top:1px solid var(--line-l);border-left:1px solid var(--line-l)}
.hero .stat-strip div{padding:18px 26px;border-right:1px solid var(--line-l);background:rgba(14,13,11,.5);backdrop-filter:blur(6px)}
.hero .stat-strip .n{font-family:var(--disp);font-size:1.3rem;color:#fff;line-height:1}
.hero .stat-strip .l{font-family:var(--mono);font-size:.6rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-top:5px}

.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--body);font-weight:700;text-transform:uppercase;letter-spacing:.08em;font-size:.8rem;padding:17px 30px;cursor:pointer;transition:.3s;border:none}
.btn.primary{background:var(--con);color:#fff}.btn.primary:hover{background:var(--con-l);transform:translateY(-2px)}
.btn.ghost{background:transparent;border:1px solid rgba(255,255,255,.4);color:#fff}.btn.ghost:hover{background:#fff;color:var(--ink)}

.anim{opacity:0;transform:translateY(28px);animation:rise 1s cubic-bezier(.16,.84,.3,1) forwards}
.d1{animation-delay:.25s}.d2{animation-delay:.45s}.d3{animation-delay:.68s}.d4{animation-delay:.9s}
@keyframes rise{to{opacity:1;transform:none}}

/* MARQUEE */
.marquee{background:var(--con);color:#fff;padding:16px 0;overflow:hidden;white-space:nowrap}
.mtrack{display:inline-block;animation:scrollx 30s linear infinite}
.mtrack span{font-family:var(--disp);font-size:1rem;text-transform:uppercase;padding:0 26px}
.mtrack span::after{content:"/";color:rgba(255,255,255,.45);margin-left:52px}
@keyframes scrollx{to{transform:translateX(-50%)}}

/* SECTION */
.sec{padding:clamp(80px,11vw,160px) 0;position:relative}
.sechead{margin-bottom:64px;max-width:60ch}
.secnum{font-family:var(--mono);font-size:.74rem;letter-spacing:.16em;color:var(--con-l);margin-bottom:18px}
.sectitle{font-size:clamp(2.1rem,5vw,4rem);color:#fff;line-height:1.0}
.sectitle .serif{color:var(--con-l);font-size:1.02em}
.seclead{margin-top:24px;font-size:1.12rem;line-height:1.65;color:var(--muted);max-width:56ch}

/* IDEA — big statement, structured */
.idea{background:var(--ink-2);border-top:1px solid var(--line-d);border-bottom:1px solid var(--line-d)}
.idea .grid2{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.idea h2{font-size:clamp(2.2rem,4.6vw,4rem);color:#fff;line-height:1.04}
.idea h2 .serif{color:var(--con-l);font-size:1.04em}
.idea p{font-size:1.18rem;line-height:1.75;color:rgba(244,241,234,.8);font-weight:400}
.idea p b{color:#fff;font-weight:700}
@media(max-width:860px){.idea .grid2{grid-template-columns:1fr;gap:30px}}

/* SERVICES — numbered rows */
.svc{border-top:1px solid var(--line-d)}
.srow{display:grid;grid-template-columns:88px 1.1fr 2fr;gap:34px;padding:42px 0;border-bottom:1px solid var(--line-d);align-items:baseline;position:relative;transition:.4s}
.srow::after{content:"";position:absolute;left:0;bottom:-1px;height:1px;width:0;background:var(--con);transition:width .55s}
.srow:hover::after{width:100%}
.srow:hover{padding-left:14px}
.srow .sn{font-family:var(--mono);font-size:.84rem;color:var(--con-l)}
.srow h3{font-size:1.55rem;color:#fff}
.srow p{font-size:1.04rem;line-height:1.6;color:var(--muted)}
@media(max-width:820px){.srow{grid-template-columns:50px 1fr;gap:14px}.srow p{grid-column:1/-1}}

/* SPLIT feature */
.feature{display:grid;grid-template-columns:1fr 1fr;min-height:620px;border-top:1px solid var(--line-d)}
.feature .media{position:relative;overflow:hidden}
.feature .media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.55) contrast(1.06) brightness(.78);transition:transform 1s,filter .8s}
.feature:hover .media img{transform:scale(1.05);filter:grayscale(.15) contrast(1.06) brightness(.92)}
.feature .media .badge{position:absolute;top:26px;left:26px;font-family:var(--mono);font-size:.64rem;letter-spacing:.16em;text-transform:uppercase;color:#fff;background:var(--con);padding:8px 13px;z-index:2}
.feature .txt{padding:clamp(50px,7vw,100px);display:flex;flex-direction:column;justify-content:center;background:var(--ink-2)}
.feature h2{font-size:clamp(1.9rem,3.6vw,2.9rem);color:#fff;margin-bottom:26px;line-height:1.06}
.feature h2 .serif{color:var(--con-l)}
.frow{display:grid;grid-template-columns:auto 1fr;gap:18px;padding:18px 0;border-top:1px solid var(--line-d);align-items:start}
.frow:last-child{border-bottom:1px solid var(--line-d)}
.frow .k{font-family:var(--mono);font-size:.72rem;color:var(--con-l);padding-top:4px}
.frow .v{font-size:1.04rem;line-height:1.5;color:rgba(244,241,234,.86)}
.frow .v b{color:#fff}
@media(max-width:900px){.feature{grid-template-columns:1fr}.feature .media{min-height:380px}.feature.flip .media{order:-1}}

/* WORK rows */
.work{background:var(--ink-2)}
.wrow{display:grid;grid-template-columns:84px 1fr 1.5fr;gap:32px;border-bottom:1px solid var(--line-d);position:relative;overflow:hidden;transition:.4s;color:inherit}
.work .wrow:first-of-type{border-top:1px solid var(--line-d)}
.wrow .idx{font-family:var(--mono);font-size:.82rem;color:var(--con-l);padding:44px 0 44px 2px}
.wrow .info{padding:44px 0;display:flex;flex-direction:column;justify-content:center}
.wrow .info h3{font-size:clamp(1.8rem,4vw,3.1rem);color:#fff;line-height:.96;transition:.4s}
.wrow .info .meta{font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-top:12px}
.wrow .thumb{position:relative;overflow:hidden;min-height:210px}
.wrow .thumb img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.7) brightness(.7) contrast(1.06);transition:transform .8s,filter .6s}
.wrow:hover{background:var(--ink-3)}
.wrow:hover .info h3{transform:translateX(10px);color:var(--con-l)}
.wrow:hover .thumb img{transform:scale(1.06);filter:grayscale(0) brightness(1) contrast(1.06)}
.wrow .arrow{position:absolute;right:28px;top:44px;font-family:var(--mono);color:var(--con-l);opacity:0;transition:.4s;z-index:3}
.wrow:hover .arrow{opacity:1}
@media(max-width:820px){.wrow{grid-template-columns:46px 1fr}.wrow .thumb{display:none}}

/* CONTACT */
.contact{position:relative;overflow:hidden;border-top:1px solid var(--line-d)}
.contact .vlines{position:absolute;inset:0;z-index:0;background-image:linear-gradient(90deg,var(--line-l) 1px,transparent 1px);background-size:12.5% 100%;opacity:.5}
.contact .inner{position:relative;z-index:2}
.contact h2{font-size:clamp(2.4rem,6.5vw,5.5rem);color:#fff;line-height:.95;margin-bottom:30px}
.contact h2 .serif{color:var(--con-l)}
.contact p{max-width:46ch;font-size:1.15rem;line-height:1.6;color:var(--muted);margin-bottom:38px}
.contact .lines{display:flex;flex-direction:column;gap:16px}
.contact .lines a,.contact .lines span{font-size:1.15rem;font-weight:600;color:#fff;width:fit-content;word-break:break-word}
.contact .lines a{border-bottom:1px solid var(--con);padding-bottom:5px;transition:.2s}
.contact .lines a:hover{color:var(--con-l)}
.contact .lbl{font-family:var(--mono);font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-bottom:-6px}

footer{border-top:1px solid var(--line-d);padding:46px 0 36px}
.foot{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:20px}
.foot .fl{font-family:var(--disp);font-size:1.3rem;line-height:.8}.foot .fl .r{color:var(--con-l)}
.foot .fl .tag{display:block;font-family:var(--mono);font-size:.45rem;letter-spacing:.36em;color:var(--con-l);margin-top:5px;text-align:right}
.foot .fmeta{font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);text-align:right;line-height:1.9}
.foot-bottom{margin-top:30px;padding-top:20px;border-top:1px solid var(--line-d);font-family:var(--mono);font-size:.68rem;color:var(--muted-2);text-transform:uppercase;letter-spacing:.1em;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

.reveal{opacity:0;transform:translateY(36px);transition:opacity .8s cubic-bezier(.16,.84,.3,1),transform .8s cubic-bezier(.16,.84,.3,1)}
.reveal.in{opacity:1;transform:none}
.no-js .reveal{opacity:1;transform:none}

/* INNER PAGE HEADER */
.phead{position:relative;padding:170px 0 80px;border-bottom:1px solid var(--line-d);overflow:hidden}
.phead .vlines{position:absolute;inset:0;z-index:0;background-image:linear-gradient(90deg,var(--line-l) 1px,transparent 1px);background-size:12.5% 100%;opacity:.4}
.phead .inner{position:relative;z-index:2}
.phead .crumb{font-family:var(--mono);font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;color:var(--con-l);margin-bottom:20px}
.phead h1{font-size:clamp(2.8rem,7vw,5.8rem);color:#fff;line-height:.94;text-transform:uppercase}
.phead h1 .serif{text-transform:none;color:var(--con-l)}
.phead p{max-width:54ch;margin-top:24px;font-size:1.15rem;line-height:1.6;color:var(--muted)}
@media(max-width:560px){.phead{padding:130px 0 56px}}

/* ABOUT / FOUNDER */
.fdr{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:stretch}
.fdr .frame{position:relative;border:1px solid var(--line-d);background:var(--ink-2);min-height:520px;overflow:hidden;display:flex;align-items:center;justify-content:center}
.fdr .frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.6) contrast(1.05) brightness(.85)}
.fdr .frame .ph{position:relative;z-index:2;text-align:center;font-family:var(--mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.fdr .frame .ph .big{font-family:var(--disp);font-size:5rem;color:var(--line-d);display:block;margin-bottom:14px;letter-spacing:-.04em}
.fdr .frame .badge{position:absolute;bottom:0;left:0;right:0;z-index:3;font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:#fff;background:linear-gradient(transparent,rgba(14,13,11,.92));padding:46px 22px 18px}
.fdr .body{display:flex;flex-direction:column;justify-content:center}
.fdr h2{font-size:clamp(2.4rem,5vw,3.6rem);color:#fff;margin-bottom:6px}
.fdr .role{font-family:var(--mono);font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--con-l);margin-bottom:26px}
.fdr p{font-size:1.08rem;line-height:1.7;color:rgba(244,241,234,.82);margin-bottom:18px}
.fdr p b{color:#fff}
.fdr .pull{font-family:var(--serif);font-style:italic;font-weight:300;font-size:1.5rem;line-height:1.4;color:var(--con-l);margin:10px 0 24px;padding-left:24px;border-left:2px solid var(--con)}
@media(max-width:860px){.fdr{grid-template-columns:1fr;gap:34px}.fdr .frame{min-height:360px}}

.creds{background:var(--ink-2);border-top:1px solid var(--line-d);border-bottom:1px solid var(--line-d)}
.credgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.credgrid div{padding:34px 28px;border-right:1px solid var(--line-d)}
.credgrid div:last-child{border-right:none}
.credgrid .n{font-family:var(--disp);font-size:1.6rem;color:#fff;line-height:1}
.credgrid .l{font-family:var(--mono);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-top:10px;line-height:1.5}
@media(max-width:760px){.credgrid{grid-template-columns:1fr 1fr}.credgrid div{border-bottom:1px solid var(--line-d)}}

/* PROJECTS case */
.case{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line-d);margin-bottom:38px;overflow:hidden;scroll-margin-top:100px}
.case .media{position:relative;overflow:hidden;min-height:440px}
.case .media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:grayscale(.4) contrast(1.05) brightness(.85);transition:transform .9s,filter .7s}
.case:hover .media img{transform:scale(1.05);filter:grayscale(0) brightness(1)}
.case .body{padding:clamp(38px,4vw,64px);display:flex;flex-direction:column;justify-content:center;background:var(--ink-2)}
.case .cnum{font-family:var(--mono);font-size:.78rem;letter-spacing:.1em;color:var(--con-l);margin-bottom:18px}
.case h2{font-size:clamp(1.9rem,3.6vw,2.9rem);color:#fff;line-height:1;margin-bottom:10px}
.case .meta{font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:22px}
.case .desc{font-size:1.05rem;line-height:1.65;color:rgba(244,241,234,.8);margin-bottom:14px}
.case .desc b{color:#fff}
.case .tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:8px}
.case .tags span{font-family:var(--mono);font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;color:var(--con-l);border:1px solid var(--line-d);padding:6px 12px}
.case.flip .media{order:2}
@media(max-width:860px){.case,.case.flip{grid-template-columns:1fr}.case .media{min-height:300px;order:0!important}}

/* CONTACT page form */
.cpage{display:grid;grid-template-columns:1fr 1fr;gap:64px}
.cpage .lbl{font-family:var(--mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--con-l);margin-bottom:10px}
.cpage .big{font-family:var(--body);font-weight:700;font-size:1.15rem;color:#fff;margin-bottom:30px;display:block;word-break:break-word}
.cpage .big a{border-bottom:2px solid var(--con)}.cpage .big a:hover{color:var(--con-l)}
.cform{display:grid;gap:14px}
.cform input,.cform textarea{font-family:var(--body);font-size:1rem;padding:15px 16px;border:1px solid var(--line-d);background:var(--ink-2);color:#fff;width:100%}
.cform input::placeholder,.cform textarea::placeholder{color:var(--muted-2)}
.cform textarea{min-height:130px;resize:vertical}
.cform button{font-family:var(--body);font-weight:700;text-transform:uppercase;letter-spacing:.08em;font-size:.82rem;background:var(--con);color:#fff;border:none;padding:17px;cursor:pointer;transition:.25s}
.cform button:hover{background:var(--con-l)}
@media(max-width:760px){.cpage{grid-template-columns:1fr;gap:40px}}

@media(max-width:900px){
  .navlinks{display:none}.burger{display:flex}
  .hero{grid-template-columns:1fr;min-height:auto}
  .hero .panel{min-height:100svh;border-right:none;padding-top:130px}
  .hero .media{display:none}
}
@media(max-width:560px){.wrap{padding:0 24px}nav{padding:16px 24px}.hero .panel{padding:120px 24px 50px}}